Real projects, real pipeline impact

I work with SaaS companies, e-commerce brands, and service businesses to turn underperforming websites into growth channels. The projects below cover web strategy, SEO, conversion rate optimization, and UX redesigns. Each one started with a specific business problem and ended with a measurable result.

Most of my engagements involve some combination of three things: diagnosing why a site is not converting, redesigning the experience so it does, and building the content and SEO infrastructure to bring qualified traffic in. The work looks different depending on the client, but the goal is always the same: a website that earns its place in the revenue model.

A note on what you'll find here

These are not concept projects. Every case study documents real work with real businesses, including the problem we started with, the strategic decisions made along the way, and the outcomes we tracked. Where possible, I include the numbers.

If you are evaluating whether to work together, these pages are the clearest picture of how I approach web strategy.