Marketing Meets Tech

Latest Thoughts and Tips on Digital Marketing
& Web Development

A man presses a button to open a door, ushering in guests and enhancing customer engagement.

How to Capture a Marketing Lead Referral Source in Form Submissions with WordPress

Learn how to capture and track lead referral sources in WordPress forms with a custom plugin. This guide covers everything from setting up the plugin to populating hidden fields in Gravity Forms or WPForms, enabling you to see exactly where your leads are coming from and improve your marketing insights.
A woman focused on her laptop, with a detailed map displayed on the screen in front of her.

What Is Customer Journey Mapping? And Why Is It Important for Marketing Your SaaS Product?

Customer journey mapping helps SaaS marketers visualize the customer experience from awareness to retention. By identifying touchpoints and addressing pain points, it improves personalization, increases conversions, and reduces churn. This process aligns marketing with customer needs, fostering a seamless experience and driving long-term success for SaaS products.
A visual guide on using chatbots to enhance customer service efficiency and engagement.

Could Chatbots Be the Missing Piece to Your Business’s Lead Generation Puzzle?

Explore how chatbots can complete your business's lead generation puzzle, providing 24/7 support, personalization at scale, and data-driven insights. Discover why chatbots are a game-changer for businesses seeking to dominate their markets.
An infographic contrasting Drupal and WordPress, showcasing their functionalities and user experiences for web developers.

Drupal vs WordPress: Which one is better in 2024?

In this article, I compare Drupal and WordPress, two of the most popular CMS platforms. Discover the pros and cons of each platform, and find out which one is best suited for your business needs in 2024. Explore the features, benefits, and drawbacks of Drupal and WordPress, and make an informed decision for your digital marketing strategy.
An informative overview of the process to create an email marketing automation, showcasing key elements and best practices.

Unlocking Growth with Ecommerce Email Marketing Automation: Best Practices for Success

Discover the power of ecommerce email marketing automation to drive growth and engagement. Explore effective strategies for leveraging automation technology and best practices to unlock success in today's competitive landscape.
Image depicting a collaboration between React and HubSpot, showcasing their integration for enhanced user experience.

Integrating HubSpot Forms into Your Next.js Application

Learn how to enhance user interaction by smoothly integrating HubSpot forms into your Next.js app. This step-by-step guide walks you through using a custom React component for seamless form embedding.