The Strategist Behind the Work

I've spent over a decade helping B2B marketing teams get more out of their websites. I started in web architecture and moved into strategy, which means I understand both sides of the problem: the technical decisions that affect how your site ranks and the conversion logic that determines whether traffic actually becomes revenue.

Most web projects fail not because of bad design but because strategy and execution are treated as separate conversations. I sit at the intersection of both. I use data, testing, and AI tools to diagnose what's holding a site back and fix it in a way that sticks.

I work best with teams that have real growth ambitions but aren't getting the results their site should be delivering. If the gap between traffic and pipeline is the problem, that's where I come in.

See my full background and experience on LinkedIn.