Driving Marketing Success Through Strategic Web Development
Senior Web Developer & Marketing Strategist: Architecting Data-Driven Experiences for Over a Decade
As a seasoned Senior Web Developer, I specialize in building data-driven, user-centric web experiences that directly fuel marketing pipeline growth. With a proven track record of generating multi-million dollar increases in revenue and attracting over 100,000 unique users, I leverage a decade of experience to deliver measurable results through continuous optimization and innovation.
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Engineering Growth Through Data-Driven Web Development
My expertise in web development, SEO, user journey creation, and conversion optimization has consistently delivered projects exceeding expectations. Notably, I've led initiatives generating multi-million dollar revenue increases and attracting 100,000+ monthly unique users, demonstrating my commitment to strategic creativity.
In 2015, I received an award for developing the top lead generation product in the aesthetic medical industry, a testament to my ability to innovate and capitalize on market opportunities.
I'm passionate about continuous improvement, leveraging data-driven insights to optimize every touchpoint. From integrating CRM systems like Salesforce Pardot to designing personalized user journeys, I ensure all efforts are conversion-focused.
By grounding web development and marketing strategies in analytics and user behavior, I help businesses surpass their objectives through thoughtful, data-driven design and implementation.
Skills & Expertise
Technical & Web Development Skills
- Languages & Frameworks: PHP, JavaScript, CSS, MySQL, GraphQL, REST API
- CMS & Platforms: WordPress, Drupal, Custom Plugin Development
- Front-End Development: HTML5, CSS3, Responsive Design, Mobile-First Development
- UX & UI Design: Figma, Adobe XD, User Interface Design, Wireframing, Prototyping
- Web Tools & Testing: Google Analytics, Google Search Console, SEMRush, Quality Assurance Testing
Digital Marketing & Strategy
- SEO & SEM: On-page SEO, Technical SEO, Schema Markup, Keyword Research, Link Building
- Lead Generation: Salesforce, Pardot, HubSpot, Lead Form Integration, CRM System Integration
- Conversion Rate Optimization (CRO): A/B Testing Tools (Optimizely, VWO), Heatmapping & Session Replay (FullStory, Hotjar), User Behavior Analysis, Split URL Testing
- Analytics & Insights: Data Analysis, Marketing Metrics, KPI Tracking, Reporting
Leadership & Project Management
- Team Leadership: Coaching, Mentorship, Team Building
- Project Management: Agile Methodologies, Team Leadership, Cross-Functional Collaboration, Project Roadmapping
- Stakeholder Management: Client Relations, Heightened Communications, Presentation & Negotiation
Strategic Transformations
Journey Optimization From
Data to Tangible Results
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Riding High with Show and Shine: 88% Organic Traffic Surge, 35% Abandon Cart Reduction & 30% Revenue Growth Y.O.Y.
Show and Shine, a leading car detailing products distributor in Tecumseh, Ontario, has experienced significant growth through a strategic e-commerce approach and a commitment to exceptional customer service. Leveraging expertise in journey and conversion rate optimization, I helped Show and Shine achieve an 88% increase in organic traffic, a 35% reduction in cart abandonment rates, and a 30% year-over-year revenue growth. These results highlight the effectiveness of data-driven strategies and seamless user experiences in driving business success. Show and Shine is now well-positioned to expand its online presence in the Canadian market.
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Boosting Growth & Conversions for Lime Telenet: 165% increase in unique site visitors and 57% increase in service subscribers.
Lime Telenet, based in Emeryville, Ontario, is a top provider of residential and commercial communication services, offering hard-lined and wireless internet, home phone services, and Hosted PBX solutions. By utilizing my expertise in user journey optimization, conversion optimization, and web development, Lime Telenet enhanced their online ordering process, order management, and customer support, providing a seamless experience for their customers.
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3X Marketing Pipeline Growth in 8 Months: How SaaS Companies Can Streamline Lead Generation with Booking Systems
This case study explores how integrating booking platforms like Cal.com or Calendly into lead generation forms helped a SaaS company streamline its user journey, reduce response times, and increase conversions. Through CRM integration and mobile optimization, it led to a 3X growth in the marketing pipeline, providing a seamless experience for prospects.
Marketing Meets Tech