Driving Success Through Strategic Web Development
Senior Web Developer: Building Data-Driven Digital Solutions for Over a Decade
As a Senior Web Developer with over a decade of experience, I specialize in building data-driven, user-centric web solutions that enhance business performance. With a proven track record of driving significant improvements in website traffic, engagement, and revenue, I leverage my expertise to deliver robust, scalable digital experiences. By continuously optimizing and innovating, I ensure every project contributes to achieving long-term, measurable success.

Driving Results Through Data-Driven Web Solutions
With a strong foundation in web development, SEO, user journey optimization, and conversion rate improvement, I’ve consistently delivered impactful projects that exceed expectations. My leadership has driven initiatives that resulted in multi-million dollar revenue growth and attracted over 100,000 unique monthly users, showcasing my ability to turn strategic creativity into measurable success.
In 2015, I was honored with an award for developing the leading lead generation product in the aesthetic medical industry, further highlighting my capacity to innovate and capitalize on market opportunities.
A commitment to continuous improvement drives my work, where I leverage data insights to optimize every touchpoint. From CRM integrations to creating personalized user experiences, my approach always prioritizes conversion and business outcomes.
By aligning web development with data analytics and user behavior, I help businesses not only meet but surpass their objectives through intelligent, user-focused design and execution.
Skills & Expertise
Technical & Web Development Skills
- Languages & Frameworks: PHP, JavaScript, CSS, MySQL, GraphQL, REST API
- CMS & Platforms: WordPress, Drupal, Custom Plugin Development
- Front-End Development: HTML5, CSS3, Responsive Design, Mobile-First Development
- UX & UI Design: Figma, Adobe XD, User Interface Design, Wireframing, Prototyping
- Web Tools & Testing: Google Analytics, Google Search Console, SEMRush, Quality Assurance Testing
Digital Marketing & Strategy
- SEO & SEM: On-page SEO, Technical SEO, Schema Markup, Keyword Research, Link Building
- Lead Generation: Salesforce, Pardot, HubSpot, Lead Form Integration, CRM System Integration
- Conversion Rate Optimization (CRO): A/B Testing Tools (Optimizely, VWO), Heatmapping & Session Replay (FullStory, Hotjar), User Behavior Analysis, Split URL Testing
- Analytics & Insights: Data Analysis, Marketing Metrics, KPI Tracking, Reporting
Leadership & Project Management
- Team Leadership: Coaching, Mentorship, Team Building
- Project Management: Agile Methodologies, Team Leadership, Cross-Functional Collaboration, Project Roadmapping
- Stakeholder Management: Client Relations, Heightened Communications, Presentation & Negotiation
Strategic Transformations
Journey Optimization From
Data to Tangible Results

Riding High with Show and Shine: 88% Organic Traffic Surge, 35% Abandon Cart Reduction & 30% Revenue Growth Y.O.Y.
Show and Shine, a leading car detailing products distributor in Tecumseh, Ontario, has experienced significant growth through a strategic e-commerce approach and a commitment to exceptional customer service. Leveraging expertise in journey and conversion rate optimization, I helped Show and Shine achieve an 88% increase in organic traffic, a 35% reduction in cart abandonment rates, and a 30% year-over-year revenue growth. These results highlight the effectiveness of data-driven strategies and seamless user experiences in driving business success. Show and Shine is now well-positioned to expand its online presence in the Canadian market.

Boosting Growth & Conversions for Lime Telenet: 165% increase in unique site visitors and 57% increase in service subscribers.
Lime Telenet, based in Emeryville, Ontario, is a top provider of residential and commercial communication services, offering hard-lined and wireless internet, home phone services, and Hosted PBX solutions. By utilizing my expertise in user journey optimization, conversion optimization, and web development, Lime Telenet enhanced their online ordering process, order management, and customer support, providing a seamless experience for their customers.

3X Marketing Pipeline Growth in 8 Months: How SaaS Companies Can Streamline Lead Generation with Booking Systems
This case study explores how integrating booking platforms like Cal.com or Calendly into lead generation forms helped a SaaS company streamline its user journey, reduce response times, and increase conversions. Through CRM integration and mobile optimization, it led to a 3X growth in the marketing pipeline, providing a seamless experience for prospects.
Marketing Meets Tech