Improving Digital Experience

Specializing in creating user-centric digital experiences that drive conversions, optimize organic search ranking and automate lead generation.

Web-to-CRM Integration
That Drives Results

Web Development Built for SEO, Speed, and Conversions
I build websites that do more than just look good—they show up in search, load fast, and turn visitors into customers. With over ten years of hands-on experience, I’ve learned how to blend clean design with smart technical decisions that drive real results.
Every site I build is responsive, user-friendly, and optimized from the ground up. I think beyond visuals—focusing on structure, speed, and usability to help your site rank higher in search and keep people engaged once they land.
Behind the scenes, I make sure everything runs smoothly. That means setting up efficient back-end systems, streamlining performance, and connecting the tools your business depends on. It’s all about reducing friction—for both users and your team.
Whether it’s a fresh build or a revamp of what you’ve already got, I take a strategic approach that balances SEO, conversion goals, and performance—so your site doesn’t just work, it works smarter.

Designing User Experiences That Just Make Sense
I believe the best digital experiences are the ones that feel effortless where users find what they need without thinking twice. That’s the mindset I bring to every project: make it intuitive, make it useful, and make it enjoyable.
It all starts with understanding the people who will actually use the product. I dig into user research to uncover real goals, frustrations, and behavior patterns—insights that help shape smarter design decisions from the start. From there, I focus on creating clear content structures and intuitive flows that guide users naturally through the experience.
I use wireframes and prototypes to map out interactions early, giving teams and stakeholders a chance to see the vision before anything is built. And I don’t stop at guesswork—I test ideas with real users and iterate based on their feedback, ensuring the final product truly works for the people it’s meant to serve.
Accessibility is also baked into my process. Following WCAG standards, I make sure designs are inclusive and barrier-free so that everyone, regardless of ability, can interact with the site comfortably.

Connecting the Dots Between Web, CRM, and Marketing
Great marketing doesn’t happen in silos. I help bridge the gap between your website, CRM, and marketing tools to create a seamless flow of data—and a better experience for both your team and your customers.
By integrating platforms like Salesforce, I ensure that lead data captured on your website flows directly into your CRM, where it can be tracked, managed, and acted on in real time. From there, I build out marketing automation strategies using tools like Pardot to nurture those leads with timely, relevant messaging that actually moves the needle.
I design lead capture workflows that don’t just collect information—they trigger meaningful follow-ups, segment audiences, and feed directly into sales pipelines. Every touchpoint is backed by data, making it easier to personalize campaigns, improve engagement, and optimize performance.
Journey Optimization From
Data to Tangible Results
Jonathan Goldberg
Kimberfire
Chris Coppens
Intelex Technologies
Jeff Schnurr
InView Marketing
Ryan Culver
Lime Telenet
Ben Ringshall
iFinance Canada