Transforming the Cosmetic Industry: How CosMedicList Drove a 52% Boost in Bookings and 37% Growth in Clinic Sign-Ups.
CosMedicList revolutionized the cosmetic medical industry by creating a multi-purpose platform that connected dermatology clinics with potential patients across North America. The platform provided dermatologists and cosmetic clinics with a unique marketing opportunity to advertise their services through both paid and unpaid listings. For users, it offered an intuitive tool to research cosmetic procedures and find top-rated clinics based on location and reviews, making it easier to book appointments directly.
The platform also empowered patients to make informed decisions about cosmetic procedures by offering comprehensive information on a variety of treatments, including recovery time, risks, and aftercare. CosMedicList's focus on enhancing user experience and clinic visibility helped it win the Bronze Stevie Award for Best New Product or Service in 2015.
Objectives
- Enhance Clinic Visibility: Create a marketing platform for dermatologists and cosmetic clinics to promote their services, leveraging paid and unpaid listings to reach a broader audience.
- Provide an Intuitive Research Tool: Enable users to research cosmetic procedures, view clinic profiles, and read reviews, ensuring they have the information needed to choose a provider in their area.
- Simplify Appointment Booking: Streamline the process for users to book appointments directly with clinics through the platform.
- Educate Patients: Build a library of procedures, giving users in-depth information about both invasive and non-invasive treatments to aid in their decision-making process.
Success Outcome
32%
Increase in new clinic sign ups in first year.
52%
Increase in appointment bookings via the platform.
37%
Increase in unique visitors to the platform.
4.5/5
Average rating from satisfaction survey.
Strategic Innovation: Streamlining User Experience and Maximizing Clinic Visibility for CosMedicList
To drive both clinic visibility and user engagement, the CosMedicList platform was designed with two core pillars: user experience and marketing opportunity for clinics.
User Experience: A smooth, user-friendly journey was critical to the platform's success. The online planning tool allowed users to easily explore cosmetic procedures and find top-rated clinics based on reviews and location. The search functionality was optimized to quickly deliver results, giving users access to essential details, including clinic profiles, doctor credentials, and patient reviews.
Marketing for Clinics: Dermatologists and cosmetic clinics could showcase their expertise through customizable profiles, promoting services via free listings or enhanced paid features. The paid option allowed clinics to stand out by featuring their clinics more prominently, gaining greater exposure and attracting more patients. This dual listing structure offered flexibility for clinics to market themselves according to their goals and budgets.
Comprehensive Directory & Library: CosMedicList housed a vast directory of dermatologists and clinics across Canada and the U.S. Each profile was carefully structured to present essential information, such as services offered, location, contact details, and patient testimonials. Alongside this, an extensive library of cosmetic procedures provided detailed descriptions, risks, recovery timelines, and pain scales, helping users navigate their options confidently.
Figure A: User journey
Prototyping for Success: Crafting a User-Centric Design for Seamless Cosmetic Procedure Planning
During the prototyping phase, we prioritized ease-of-use and engagement across all touchpoints. A clean, modern UI was developed to ensure that users could effortlessly navigate through the platform, research procedures, and connect with clinics. Key features like advanced filtering and a streamlined booking process were integrated to minimize friction and enhance the overall experience.
For clinics, the platform was designed to maximize visibility and conversion potential. Paid listings allowed for premium placement and additional features like multimedia galleries, ensuring clinics could effectively showcase their services to prospective patients.
By focusing on the user experience and offering clinics a valuable marketing platform, CosMedicList not only simplified the process of researching cosmetic procedures and booking appointments but also created new opportunities for dermatologists to expand their reach and grow their practices. This unique combination of functionality and marketing innovation solidified CosMedicList's reputation as an industry leader.
Wireframes of CosmedicList platform showcasing the plan your procedure steps.
Final design of CosmedicList platform - Desktop and mobile.